Dhaka: The US embassy in Dhaka, through the United States Agency for International Development (USAID), today launched its “Healthier in Motion” campaign aimed at promoting health, nutrition, physical fitness, and mental health among women and youth in Bangladesh. The initiative seeks to dismantle social barriers that women and girls encounter while taking control of their well-being, fostering a supportive environment for equitable opportunities.
According to Bangladesh Sangbad Sangstha, USAID Mission Director Reed Aeschliman emphasized the importance of equal opportunities for women, girls, and young people during the campaign’s launch at EMK Center in Gulshan. He stated, “For society to reach its full potential, it requires all of us to play a part to make sure women, girls, and young people have equal opportunities to complete their education, compete in athletics, or fulfill whatever dreams they choose so they can live their best lives.”
At the event, Bangladesh national women’s cricket team captain an
d “Healthier in Motion” campaign Ambassador Nigar Sultana Joty shared her inspiring journey of overcoming challenges to succeed in athletics. She expressed her hope that the campaign would inspire young women to believe in themselves and pursue their dreams, highlighting how sports contributed to her physical, mental, and financial independence.
Lead singer from the popular band Nemesis, Zohad Reza Chowdhury, and experienced yoga practitioner and founder of Dhaka Flow, Shazia Omar, also contributed to the event as campaign ambassadors. They emphasized the campaign’s role in encouraging healthy lifestyles and empowering women.
In the coming months, the “Healthier in Motion” campaign will host regional and national outreach events, bringing together youth, women, communities, fitness professionals, health experts, and celebrities. These events aim to advocate for healthy living while engaging men and boys in championing women’s empowerment and well-being.
The campaign will collaborate with “Khelbei Banglades
h” and “Dhaka Flow” to tackle challenges related to urbanization, sedentary lifestyles, and climate change. Through these efforts, “Healthier in Motion” aspires to inspire youth to adopt healthier habits, driving positive change in society.