Daraz, a concern of Alibaba Group, hosted the campaign for the fourth time in a row with discounts, prizes, and offers.
The online festival was celebrated across the world – including in Bangladesh, Sri Lanka, Nepal, Myanmar and Pakistan – where Daraz operates.
Cricketer Tamim Iqbal inaugurated the campaign at 12am on “Daraz 11.11 show.”
The one-day sale event offered more than 25 million products at big discounts, according to a media statement.
Syed Mostahidal Hoq, managing director of Daraz Bangladesh, said: “The previous 11.11 campaigns have been extremely successful for us, and we are confident for this one as well.”
“We hope to offer the customers an enhanced online shopping experience with the unique campaign and discount opportunities.”
The diamond sponsors of the 11.11 campaign were Apex, Dettol, Esquire Electronics, LUX, realme, and Studio X.
Bata, Dekko, Fabrilife, Harpic, Lotto, Motion View, P&G, and Parachute Naturale Shampoo were platinum sponsors.
The gold sponsors were Bruno Moretti, Fantech, Focallure, Godrej, Haier, Lee Cooper, Logitech, Ribana, Rongon Herbals, SSB Leather, TP-Link, and Transcend.
Source: United News of Bangladesh