The University of Liberal Arts Bangladesh (ULAB) organised the PR Summit in the capital’s Dhanmondi Friday to celebrate the fifth anniversary of PR4U, an apprenticeship programme of its Department of Media Studies and Journalism.
Jaffri Osman, chief executive officer of World Communications Malaysia, joined the event as the chief guest. Helal Hussain, head of portfolio, at Swisscontact Bangladesh, was present as the special guest.
The practice of public relations today is visual, Jaffri said. “A person in public relations must understand empathy and deal with empathy in the current world scenario.”
Helal Hussain, the other special guest of the event, discussed the rising need for public relations in international and national organisations.
Faruq Faisal, regional director of Article 19, Moniruzzaman, head of marketing and brand communication at SIBL, and Syed Rayhan Tarique, director of client relations at Forethought PR, also spoke.
Professor Jude William Genilo, head of the Department of Media Studies and Journalism, chaired the event.
Dr Habib M Ali, assistant professor at the department, also spoke at the programme.
Source: United News of Bangladesh