Accra:Football fans across Bangladesh will soon have the opportunity to watch the SAFF Championship live on digital devices, thanks to Toffee. The company has signed an agreement with TSA Sports and Entertainment, a sports marketing agency, to stream the regional football tournament.
According to Bangladesh Sangbad Sangstha, the agreement was signed at Banglalink's headquarters. Bangladesh is set to host the tournament, which will feature regional rivals such as India, Pakistan, Sri Lanka, the Maldives, and Bhutan. Several key figures were present at the signing ceremony, including Taimur Rahman, Banglalink's Chief Corporate and Regulatory Affairs Officer, and Modasser Ahmed, Deputy Director of Toffee. Representing TSA Sports and Entertainment was CEO Sajib Rashid.
Taimur Rahman highlighted that this partnership aligns with Toffee's goal of enhancing digital infotainment services and supporting the Bangladesh national football team during the tournament. He emphasized that the platform will enable fans nationwide to come together in support of the team.
BFF Vice-President Fahad Mohammed Ahmed Karim noted Toffee's history of delivering major sports events to Bangladeshi audiences. He expressed that Toffee's role as a digital broadcast partner will enhance fan engagement with regional football.
Toffee, which has been streaming the Bangladesh Domestic League and other major football events like the English Premier League, recorded its highest traffic during the FIFA World Cup. The platform continues to broadcast significant tournaments, including the ASEAN Cup.
Sajib Rashid from TSA Sports and Entertainment praised Toffee's technical capabilities and experience in domestic football, noting their suitability for streaming the SAFF Championship. He expressed optimism that the agreement would expand the tournament's reach across Bangladesh.
Toffee has introduced a tournament pass priced at Tk 99, with an early-bird option available for Tk 49 until the day before the tournament begins. Passes can be purchased via the Toffee app using various digital payment methods. The live stream will be accessible on Android, iOS, Android TV, Samsung Tizen, and LG webOS platforms.