Accra:The government has issued an executive order to raise advertisement rates in various categories of newspapers, with the highest rate set at Tk 1,100 per column inch for the largest circulation dailies, up from Tk 900. This decision was made in alignment with the recommendations of the Media Reform Commission and with the approval of the Finance Division, based on the newspapers' circulation.
According to Bangladesh Sangbad Sangstha, the new government advertisement rates will increase by Tk 4 per column inch for each additional thousand copies for newspapers with a circulation above 90,000, capped at Tk 1,100. Newspapers circulating between 6,000 and 7,000 copies will receive Tk 450 per column inch, while those with a circulation ranging from 7,001 to 30,000 will see a rate increase of Tk 7 for every additional thousand copies.
For newspapers with a circulation between 30,001 and 50,000, the rate will increase by Tk 6, and for those between 50,001 and 90,000, the rate will rise by Tk 5 per thousand copies. In divisional cities other than Dhaka, Chattogram, and Sylhet, newspapers with a circulation between 4,000 and 5,000 will have an advertisement rate of Tk 420 per column inch. For circulation between 5,001 and 30,000, the rate increases by Tk 6 for every additional thousand copies, by Tk 5 for circulation between 30,001 and 50,000, and by Tk 4 for circulation above 50,000, with a maximum rate of Tk 850.
In district towns and other locations, newspapers with a circulation between 3,000 and 4,000 will have a rate of Tk 400 per column inch. Circulation between 4,001 and 30,000 will see a Tk 6 increase for every additional thousand copies, and circulation above 30,000 will have a Tk 5 increment, with a maximum rate of Tk 800.
New rates have also been established for semi-weekly, weekly, fortnightly, monthly, and quarterly publications. In Dhaka, Chattogram, and Sylhet, these publications will have a rate of Tk 250 per column inch for circulation between 3,000 and 4,000. For circulation between 4,001 and 10,000, the rate increases by Tk 6 for every additional thousand copies, and above 10,000, by Tk 5, with a maximum of Tk 450. For those published from other cities and towns, the rate is Tk 250 per column inch for circulation between 2,000 and 3,000, with similar incremental increases and a maximum rate of Tk 400.
The new circular also specifies higher rates for advertisements on the front and back pages of newspapers, with an 80 percent increase for front pages and a 40 percent increase for back pages compared to inner pages. Additional surcharges apply for color advertisements in special supplements. Full details are available on the information ministry's website under GO No 334.