Bangladesh is set to host a three-day International Tourism Conference which gathers the top minds in destination travel for inspiring and insightful discussions, especially marketing and managing tourism growth to lesser-known destinations.
The conferences dubbed "Pacific Asia Travel Association (PATA) New Tourism Frontiers Forum 2016 (NTFF16)" is scheduled to take place on December 23-25 at world longest sea beach Cox's Bazaar.
Bangladesh Tourism Board (BTB) under the supervision of the Ministry of Civil Aviation and Tourism is organizing the event with the theme "Designing a sustainable tourism brand - an integrative approach to building a responsible coastal destination" at Royal Tulip Sea Pearl Beach Resort and Spa.
BTB Chief Executive Officer (CEO) Akhtaruz Zaman Khan Kabir said nearly 250 guests related to tourism sector from home and abroad would take part in the conference.
"The conference is bringing an opportunity for branding our country in globally for tourist destination," he added.
BTB officials said under the theme of the conference, the NTFF 2016 will tackle the topics of fair trade, living heritage communities, coastal and marine tourism, heritage trails and domestic/regional tourism markets - including a session on brand building and marketing for emerging
PATA NTFF16 in its brochure said Bangladesh is a fascinating mix of enchanting history, vibrant cultures, sandy beaches, abundant wildlife and rich flora and fauna.
"Specifically, Cox's Bazar combines the world's longest unbroken beach with the unique lifestyle of ethnic minority groups in the neighbouring hills. Located south of the industrial port of Chittagong, Cox's Bazar is popular among locals but remains largely untapped by international travelers," it added.
Meanwhile, an advanced team comprising three members of PATA officials already inspected the venue and security system of Bangladesh government. The team expressed its satisfaction over the security arrangement.
Founded in 1951, PATA is a non-profit association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to and from within the Asia Pacific region.
Industry insiders said the tourism industry received a blow after the Gulshan terrorist attack on July 1 at Holey Artisan Bakery where 22 people, mostly foreigners, were brutally killed by the extremists.
"The upcoming event will definitely give a positive message to the foreigners that Bangladesh is now a safe tourist destination," they added.
Source: Bangladesh Sangbad Sangstha (BSS)