Dhaka:Coca-Cola Bangladesh has unveiled 'Coke Studio Bangla on Campus,' an inter-university competition aimed at bringing the musical essence of Coke Studio Bangla to university campuses across the nation.
According to United News of Bangladesh, the campaign officially commenced at IUBAT on Monday and is set to continue until December 1, 2026. It seeks to engage students from over 15 universities through music, voting, and campus-wide competitions.
Students participating in the competition can purchase Coca-Cola, Sprite, or Fanta at their campus canteens to receive a scratch card with a unique code. These codes can be redeemed on the campaign's official microsite to vote for their respective universities. A live leaderboard will track the competition, with the top three universities securing the highest votes winning an exclusive Coke Studio Bangla concert on their campus.
In addition to the concert competition, there's a 'Find the Next Campus Performer' initiative. Students can record covers of Coke Studio Bangla songs at a dedicated recording studio kiosk on campus. They are encouraged to share their performances on social media, tagging Coke Studio Bangla and submitting video links through the campaign website. The student with the best performance and highest social media engagement at each winning university will perform as the opening act at their campus concert.
Laila Farzana, Marketing Director of Coca-Cola Bangladesh Limited, stated, "Coke Studio Bangla has always been about bringing people together through music and celebrating talent. With Coke Studio Bangla on Campus, we want to bring that experience closer to young people and give them a chance to make it their own." She added that the initiative encourages students to rally friends to vote for their university or step into the recording booth to perform, aiming to create unforgettable campus memories.
The campaign will include various on-campus activations, with highlights and leaderboard updates shared on Coke Studio Bangla's social media platforms.