Rajshahi: BRAC has launched a community-based tourism initiative for both local and international tourists, styled as “Otithi”. The move has been taken to promote sustainable travel by showcasing the people, history, culture, natural beauty, and archaeological treasures of various regions in Bangladesh, said a BRAC press release today.
According to Bangladesh Sangbad Sangstha, Otithi was officially unveiled in Rajshahi on Sunday and aims to reshape the tourism landscape in Bangladesh by ensuring that travel directly benefits local communities, empowering them through economic growth and cultural preservation. This initiative will engage local communities in the tourism industry, ensuring that economic benefits flow back to them, especially in rural and underserved regions.
Beyond economic empowerment, Otithi seeks to reconnect urban youths with their roots, introduce them to hidden cultural gems, and celebrate Bangladesh’s diverse heritage. Asif Saleh, Executive Director of BRAC, stated at the launching cer
emony that, if curated well, the initiative could truly re-imagine the tourism industry in ways that benefit local communities. Starting in Rajshahi, the aim is to spotlight the country’s unique cultural diversity and history, presenting them anew to locals and foreign tourists while ensuring local communities benefit from tourism.
Abu Taher Mohammad Jaber, CEO of Bangladesh Tourism Board (BTB), expressed optimism about the initiative, stating, “We’ve developed a master plan for tourism in Bangladesh, set to be fully implemented in 2040. The plan targets generating US$ 5 billion from the sector with a focus on community-based tourism. We will be delighted to work with BRAC in developing this further.”