Rangpur: Bangladesh Small and Cottage Industries Corporation (BSCIC) Chairman Md Saiful Islam has called for maintaining the established standards and quality of the Geographical Indication (GI) product, Satranji. ‘To sustain the growing demand for chess at home and abroad and to further expand this industry, it is very important to produce diverse products by applying new technologies and techniques to survive in the global market,’ he stated. Islam made these remarks while addressing a seminar titled ‘What to do in the development and marketing of GI product Satranji industry’ held at the conference room of the Deputy Commissioner as the chief guest. The seminar was organized by the Rangpur district BSCIC office and was presided over by Deputy Commissioner Mohammad Enamul Ahsan.
According to Bangladesh Sangbad Sangstha, Professor Dr Md Shahjalal from the Department of Marketing of Begum Rokeya University presented the keynote speech at the beginning of the seminar. The chief guest emphasized that small and cottage industries are an important catalyst for the industrial sector in Bangladesh, having a profound connection with the country’s history and heritage. He noted that achieving Geographical Indication (GI) recognition significantly enhances the recognition and prestige of the respective region.
Referring to the GI recognition of Satranji, Islam remarked that it represents not only a GI product but also an important brand identity for the Rangpur district. He highlighted the importance of effective promotion in the dissemination of any product, including Satranji. During the open discussion, participating entrepreneurs suggested various measures for the development and marketing of the GI product Satranji industry in Rangpur. These suggestions include ensuring training and modernization of artisans, supplying quality raw materials, strengthening marketing in domestic and international markets, increasing online marketing efforts, and expanding the industry through coordination between government and private initiatives.
The entrepreneurs also shared their perspectives on challenges such as the lack of skilled designers, inadequate supply of raw materials for making Satranji, the need for a central sales center, credit facilitation, and providing training to entrepreneurs. Government officials, small entrepreneurs, and media persons were present at the seminar, contributing to the discussions on the future of the Satranji industry in Rangpur.