Grameenphone’s communication partners have won 28 awards at the 10th edition of “Commward,” the flagship initiative of the Bangladesh Brand Forum that aims to acknowledge and celebrate outstanding marketing campaigns run by brands in Bangladesh.
The telecommunications service provider’s media agency, Asiatic Mindshare, won 13 awards, including one gold, six silvers, and as many bronzes.
Grameenphone’s creative agency Grey Advertising obtained gold for two of their campaigns along with two silvers and five bronzes; digital agency, Magnito Digital, won one gold award, along with three silvers and one bronze.
Also, production house Half Stop Down won bronze in the film category.
In total, the telecom operator won four gold, 11 silver and 13 bronze awards in 14 out of 26 different categories.
“Grameenphone is a brand that has been built by the trust of the customers and we have always focused on what matters most to our customers. I am delighted to see that this has been reflected and recognised again in this award,” said Grameenphone Chief Marketing Officer Sajjad Hasib in a media statement.
The 10th Commward was different from the previous ones, as the nominations phase continued from May 1, 2019, till May 31, 2021.
Despite the restrictions posed by the pandemic, this year, there were 1100+ nominations under 26 categories, and each of the category-winners was ranked in the ascending order of bronze, silver, gold, and Grand Prix.
“Commward is a critical initiative of the Bangladesh Brand Forum to shape the brand-building ecosystem. The platform celebrates the most creative and impactful works every year. Grameenphone, since the beginning of Commward, has continued to produce powerful, impactful, and thought-provoking communication, which has impacted the company’s brand equity and business,” said Shariful Islam, founder and managing director of the Bangladesh Brand Forum.
Source: United News of Bangladesh