A record 15.5 million unique viewers watched the FIFA World Cup Qatar 2022’s final on Toffee, the only digital entertainment app which livestreamed the mega sports event in Bangladesh.
Also, Toffee hit a new milestone garnering around 1 billion views of the mega sports event.
Football fans across the country turned to Toffee to enjoy every World Cup match, starting from November 18 to December 18.
For the first time in Bangladesh, millions of viewers have opted for a digital platform to watch the tournament, which was previously only broadcast on TV.
Banglalink acquired the exclusive rights to become the licenced mobile broadcaster of FIFA World Cup Qatar 2022 and livestreamed the sports event through Toffee.
Also, it partnered with Google for streaming scalability and implementing organic search results as well.
Erik Aas, chief executive officer of Banglalink, said: “As a future-ready digital service provider, we addressed the shift in people’s sports consumption habits and offered a personalised viewing experience on Toffee.”
“The massive turnout of viewers is another sign of our growing prominence as a digital operator.”
Source: United News of Bangladesh