Simon Sinek’s Golden Circle: Concept, Significance, Practice, Examples

Why are certain businesses able to sell more things despite the fact that their rivals are just as good? Why do certain leaders have a greater influence than others? Simon Sinek, an author and former advertising executive, researched the achievements of the world’s most powerful and influential leaders and discovered that the secret to their success is in the way these organisations and leaders think, act, and communicate. He names this secret the Golden Circle Theory.

What is Golden Circle Theory

Simon Sinek’s golden circle theory is shown as three concentric rings with ‘why’ at the centre, followed by ‘how’ and lastly, ‘what’. Sinek asserts that the majority of companies and people are preoccupied with the ‘what’ and ‘how’ of their operations. Very few individuals consider the ‘why.’ These few individuals represent some of human history’s greatest leaders and success stories. Apple, the Wright brothers, and Martin Luther King Jr. are all instances of golden circles.

Many of us, Sinek asserts, think from the outside in—what > how > why. We are aware of what we are doing, and some of us are aware of how we intend to do it. However, the majority do not inquire as to why. As a result, we are unable to reach our greatest potential.

To be the greatest version of yourself and succeed, you must first choose what you want to do, how you want to accomplish it, and most importantly, why you want to accomplish it. Understanding Simon Sinek’s golden circle theory can assist you in determining why you have certain aims.

Application of Golden Circle Theory in Content Marketing

Now that you’re familiar with how to utilise the Golden Circle, here are some more content marketing and copywriting best practices to assist you in putting it all together and creating some helpful, relevant, and great copy.

– Utilise material to elicit an emotional response. Consider the emotional reaction you want to elicit from the reader. Is it dread, survival, shame, a surge of energy, amusement, or perhaps hope?

– Maintain consistency and authenticity. It’s not just about what you say on your website or through content marketing; it’s about the overall experience your organisation provides your readers every time they contact you, from speaking with a receptionist to reading on your site to speaking with a sales representative and receiving excellent after-sales service. Provide them with an exceptional experience.

– Reduce long content to the essentials and eliminate the waffle.

– Bear in mind your Call to Action (CTA). If you do not inquire, you will not get, thus inform your readers of the next step you want them to do.

How to apply Golden Circle Theory in Brand Promotion

To include the Golden Circle into your marketing material, just answer three simple questions:

– Why are you doing what you are doing? For instance, why did you start your firm or create your product or service?

– How is this going to benefit your audience or readers? For instance, what issues are you resolving for your audience, what obstacles are you assisting them in surmounting?

– What solutions or benefits you have to offer to your customers will create the ultimate brand icon for you. For instance, knowing what your products are, what their characteristics, and the benefits of those products will help you deliver them to your consumers sharing the right message.

How to apply Golden Circle Theory in Marketing

To begin, it’s critical to ascertain your business’s “why.” After all, how are you going to convey it to anybody else if you don’t know it? Consider the following questions Sinek raises:

– Include your “why” in your Branding communications.

– If your branding strategy has been limited to spreading the word about your company’s activities, it’s time to shake things up. Consider beginning your marketing text with a statement about your business’s mission—and then outlining how and what your business accomplishes.

– Utilizing demographics and assumed qualities to define your buyer personas is beneficial. It is critical to evaluate the larger picture. Your most devoted clients will be those who share your company’s values. Therefore, in addition to gender, age, and socioeconomic status, while branding your target market, ensure that you include folks that share your company’s ideals.

How to apply Golden Circle Theory in Personal Development, career improvement

To ensure that your colleagues’ inner drive never fades, strive to find personalities inside the firm that suit the “Golden Circle” three categories: Why, How, and What.

Each of us has specific personality characteristics that categorize us. If you’ve arrived here, you’re presumably interested in business or career development.

Business developers often have one of two personalities: a ‘Why’ or a ‘How’ personality. ‘Why’ individuals are those who lack the capacity to structure a business or its workers realistically yet are natural-born leaders. They exemplify the company’s raison d’être.

The ‘How’ individuals, who are often business development managers, are the ones who have absorbed the “why lesson” and applied it to the corporation as a whole. If there is no ‘How’ person who can transform the why into a practical strategy, the why will stay a fantasy.

The ‘What’ individuals are those who allow themselves to be inspired by the company’s why; they adopt it as their own and work diligently to accomplish the vision’s objectives.

What is really effective is to make the notion extremely visible. On a whiteboard, draw the golden circle and begin brainstorming with your colleagues. You could be amazed at how each person views your business’s fundamental rationale.


The Simon Sinek’s golden circle theory may assist a business, organization, or person in changing how they show themselves to the outside world. It may be used to encourage employees, create more compelling value propositions, and explain your vision in a more inspirational manner.

The golden circle is an effective technique for establishing trust and trustworthiness. It enables you to address unanswered issues by increasing your sensitivity to what is not spoken. You’ll learn how to ask the proper questions in order to advance in your professional capacity. As a leader, asking ‘why’ may help break down communication barriers and pave the way for successful goal-setting and feedback.

Source: United News of Bangladesh