Beximco Digital Distribution has signed a deal with Disney Star to distribute eight of their popular entertainment television channels across Bangladesh via paid television service through cable, IPTV, and OTT.
The collaboration will see Beximco Digital distribute Disney Star’s channels in the original languages of programming (Bangla, Hindi, and English) spanning three content genres – general entertainment, movies and factual or infotainment.
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The channel portfolio will include Star Jalsha, Jalsha Movies, Star Plus, Star Gold, Star Bharat, National Geographic Channel, National Geographic Wild and Fox Life.
“Bangladesh has a strong affinity for our content, especially the Bangla series and format shows on our class-leading Bangla general entertainment channel – Star Jalsha. We constantly explore opportunities to connect with our audiences and this latest collaboration with Beximco Digital is a step to further reach out to the viewers in Bangladesh,” Sudhir Nagpal, head of international business at Disney Star, said.
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Tariq Alam, executive director of Beximco Digital Distribution, said: “The government’s mandate to digitise cable networks will bring a significant transformation to the TV industry. This will enable more secure ways of distribution of content, ensure a best-in-class experience to audiences across the country, contribute to economic growth and benefit the National Board of Revenue.”
Through this collaboration, Beximco Digital will be the first distributor in Bangladesh to take broadcasting services from Bangabandhu Satellite-1 for the uplink of foreign television channels.
Source: United News of Bangladesh