Satkhira:Once on the brink of extinction, Satkhira's century-old pottery industry is experiencing a revival, fueled by modern technology, improved skills, and various initiatives. This transformation is particularly evident in Majhiara village, Tala upazila, where traditional pottery techniques are being replaced with modern machinery, creating new opportunities for artisans and entrepreneurs.
According to Bangladesh Sangbad Sangstha, the village now produces a wide array of clay products, including cups, saucers, plates, bowls, and decorative items. These are supplied locally and across the country, with plans to enter international markets. A key player in this transformation is the NGO Unnayan Prochesta, which, with World Bank funding and PKSF cooperation, is modernizing the industry.
The introduction of electric pottery wheels and other machinery has reduced labor and production time, allowing artisans to produce more refined items. Environment-friendly chimneys have also reduced smoke and pollution. Artisans like Saraswati Pal note that the use of machines has improved product quality and market demand, enabling higher sales prices.
Workers like Archana Saha have benefited economically, supporting their families and saving for the future. Local customers appreciate the revival efforts, which have created jobs and introduced diverse products. Unnayan Prochesta manages production and marketing, employing 12 workers to cater to domestic and export markets.
Chandra Shekhar Das, a unit manager, explained that the pottery industry faced a crisis as artisans left the trade. However, renewed consumer interest in clay products is boosting the industry. Yakub Ali, Unnayan Prochesta's Executive Director, is optimistic about expanding the market further and making pottery sustainable.
Showroom owners like Sakib Zaman are promoting clay products, connecting consumers with traditional earthenware. Gourab Das from BSCIC noted that modern technology and changing preferences are reviving the sector, with BSCIC supporting training and financial access for artisans.
Stakeholders believe that integrating technology with skill development and market expansion can preserve the pottery heritage, create jobs, and establish the industry as a promising rural enterprise.