Dhaka:Robi Axiata has organized a voluntary blood donation drive at its corporate headquarters in the capital to support thalassemia patients and others who depend on regular blood transfusions.
According to Bangladesh Sangbad Sangstha, the event, titled 'Robi Blood Donation Drive 2026,' marked the National Voluntary Blood Donation and Posthumous Eye Donation Day. Employees from different organizations participated in the campaign as part of the company's commitment to social responsibility and humanitarian causes.
The initiative was organized in collaboration with the Bangladesh Thalassemia Foundation and included participation from employees of Robi, Shanta Holdings Limited, RMG Sustainability Council (RSC), and various organizations within the Shanta Forum community. A total of 132 donors participated, and they also received six types of basic health screenings free of charge.
The National Voluntary Blood Donation and Posthumous Eye Donation Day, observed annually on November 2, highlights the importance of life-saving donations. Through the initiative, Robi aimed not only to support patients requiring regular blood transfusions but also to raise public awareness about the importance of voluntary blood donation and inspire greater participation in such humanitarian efforts.
Robi's Managing Director and Chief Executive Officer Ziad Shatara, Chief Corporate and Regulatory Officer Shahed Alam, Chief People Officer Muhammad Shoaib Baig, and Director of Public Affairs and Sustainability Sharif Shah Jamal Raz attended the event. Bangladesh Thalassemia Foundation Vice-Chairman Professor Dr. Syeda Masooma Rahman was also present.
In addition to organizing blood donation drives, Robi continues to play an active role in promoting awareness about thalassemia. On World Thalassemia Day this year, the company sent 10 million awareness messages to people living in thalassemia-prone areas across Bangladesh, highlighting the importance of awareness, early detection, and prevention of the disease. Through initiatives like these, Robi aims to foster a culture of social responsibility and contribute to the promotion of humanitarian values across society.