Beijing: China's state broadcaster CCTV announced Friday it has secured the rights to air the FIFA World Cup in 2026 and 2030. This agreement marks a significant development in the broadcaster's sports coverage, ensuring that Chinese audiences will have access to one of the world's most prestigious sporting events.
According to Bangladesh Sangbad Sangstha, the partnership between FIFA and CCTV's parent company, China Media Group, also extends to the 2027 Women's World Cup and the 2031 Women's World Cup. The comprehensive agreement covers broadcasting across television, internet, and mobile platforms, allowing for extensive accessibility and viewership.
This strategic partnership highlights China's commitment to expanding its sports broadcasting portfolio and enhances its engagement with global sporting events. The deal ensures that Chinese football fans will continue to have access to high-quality coverage of international football tournaments over the next decade.