Dhaka: Political Adviser to the Prime Minister and Adviser to the Ministry of Industries, Ruhul Kabir Rizvi Ahmed, emphasized the significance of Jamdani as a symbol of Bangladesh’s rich history and cultural heritage. Speaking at the inaugural ceremony of the ‘BSCIC Jamdani and Handicrafts Fair-2026’ at the Krishibid Institution auditorium in the capital, Rizvi highlighted the resilience of Jamdani despite historical challenges.
According to Bangladesh Sangbad Sangstha, Rizvi noted that Bengal’s handloom industry was once renowned worldwide but faced setbacks during the colonial era. Despite these challenges, the tradition and craftsmanship of weavers have ensured the survival of Jamdani. Rizvi called for diversification, research, and technology use to preserve and promote the traditional Jamdani industry, stressing the need to protect weavers’ interests and support their welfare and development.
During his speech, Rizvi pointed out that while Jamdani is commonly associated with sarees, diversification is crucial. He mentioned that Jamdani fabrics are now used in producing kurtas, fatuas, and salwar-kameez, urging further promotion of these products. He acknowledged the role of online marketing in boosting Jamdani sales and emphasized the industry’s need to become more technology-driven and internationally oriented, along with the importance of research, natural dyes, and a supportive environment for weavers.
Rizvi also highlighted the significant role of women in the Jamdani industry, contributing to women’s economic empowerment. He suggested that with adequate support and infrastructure improvements, the sector could further enhance its contribution to the national economy.
Jamdani, recognized as Bangladesh’s first Geographical Indication (GI) product, is a traditional textile admired for its intricate patterns, rich colors, and unique designs. It is widely regarded as the successor to the historic muslin.