Politics

UNICEF logo to appear on national cricket team shirts

DHAKA, UNICEF and the Bangladesh Cricket Board (BCB) today joined hands through establishing a development and advocacy partnership aimed at championing the UNICEF's cause and to contribute towards participation of children in the game of cricket.

UNICEF has become the BCB's International Charity Partner as an agreement

was signed today between BCB and UNICEF.

As per the agreement, the worldfamous UNICEF logo will appear on the

match jerseys of the Bangladesh National Cricket teams (Men's, Women's and

Under 19), a UNICEF media release said.

The move is the first time UNICEF's renowned mother and child logo has

appeared on the shirts of an international cricket team, which is a major

milestone for the UN agency.

The twoyear partnership deal was signed aiming to encourage adolescent

boys and girls to play cricket.

On behalf of their respective sides, BCB Chief Executive Officer (CEO)

Nizam Uddin Chowdhury and UNICEF Bangladesh Representative Edouard Beigbeder

signed the agreement at the BCB office in the city while National Cricketer

Mehidy Hasan Miraz was present.

Under the agreement, UNICEF is committed to supporting the BCB's drive to

develop cricket in Bangladesh, with the focus especially on getting children

in general especially girls under 18 to play the game.

Given the popularity of cricket in Bangladesh, high hopes are pinned on

this partnership. BCB and UNICEF have had successful collaborations on

several occasions in the past. But, through this partnership, we hope to

reach out to many more disadvantaged children and empower them through

cricket, said Edouard Beigbeder.

Through its wide network of adolescent clubs, UNICEF can add more weight to

the BCB's talent scouting process and take part in agespecific tournaments

throughout the year, Beigbeder said.

Nizam Uddin Chowdhury said the BCB's partnership with UNICEF will give

impetus to the enormous positive wave that cricket can stimulate in

society.

It will bring a more human face to the existing activities of BCB as it

formally champions the rights of children to play.

The BCB attaches high importance to supporting social and humanitarian

initiatives and this agreement is a testimony of our commitment to improving

lives, especially of children in Bangladesh, he said.

UNICEF Bangladesh has been working closely with the BCB and national

cricket players to raise awareness on child rights issue since 2006. It has

also collaborated with the International Cricket Council (ICC) and the BCB at

numerous ICC events, including the ICC World Cup 2011, the ICC Women's World

Cup Qualifier 2011 and the ICC World Twenty20 2014.

Source: Bangladesh Sangbad Sangstha (BSS)