Robi unveils innovative digital distribution network

Private mobile operator Robi has recently unveiled an innovative digital distribution network model for its retailers, distributors and customers.


The digital solution brings the important stakeholders of the company to a digital platform which enables them to conduct their businesses with Robi digitally, said a press release on Tuesday.


Around 700,000 Robi and Airtel retailers around the country will now be able to purchase and load balance from Robi through an app. So, even if a retailer is difficult to reach for Robi’s sales forces, they would themselves be able to conduct their business with Robi using an app.


This will also allow retailers to serve customers better due to the digitalisation of the process, the company said.


Distributors will also be able to use similar features from the solution. In addition, distributors and retailers will have access to financing support from the Banks on emergency fast track basis.


Nagad, a leading mobile financial service provider, as a partner of this initiative is providing the payment gateway related support. bKash is going to be on-board as well shortly. Mutual Trust Bank is going to join hands with Robi for retailer financing. City Bank and IPDC have already partnered with Robi to provide the financing for distributors.


Customers on the other hand are now able to use this solution to digitally purchase SIMs and other services from the operator.


Robi’s Chief Commercial Officer Shihab Ahmad shared these details at a webinar held on Sunday.


Robi’s Chief Corporate and Regulatory Officer Shahed Alam moderated the webinar. In his concluding remarks, he likened this initiative to taking Digital Bangladesh to the grass-roots level.


Source: United News of Bangladesh