DHAKA, Dec 18, 2016 (BSS) - Tourism Minister Rashed Khan Menon today urged media to play a pivotal role to help flourishing the country's tourism industry through branding Bangladesh.
The minister made the call at a workshop on "Role of Journalists in Rebuilding Tourism Image Under Present Situation" organized by Aviation and Tourism Journalist Forum of Bangladesh (ATJFB) in a city hotel.
"Country's tourism sector has immense potentiality, but it is needed to be nurtured constructively and the media could spearhead to do it," said Menon.
outlining the country's tourism potential, he said the sector has much potential to be the next foreign currency earning sector after the RMG.
Terming the tourism sector as a "smokeless industry", Menon said cent percent income from this sector remains in the country.
He said though Bangladesh is yet to become a single country destination for tourism but it has been recognized as a tourism country globally.
The minister, however, stated infrastructure development of country's tourism industry is the key challenge towards becoming a single country destination.
Bangladesh Tourism Board (BTB) Chief Executive Officer Akhtaruz Zaman Khan Kabir, Bangladesh Parjatan Corporation (BPC) chairman Aparup Chowdhury and Tour Operators Association of Bangladesh (TOAB) president Taufiq Uddin Ahmed also spoke on the occasion.
Referring to the hosting of the couple of international conferences like Buddhist conference, PATA NTTF conference and participation of international fairs, road shows and conferences, Menon said Bangladesh has made it possible to establish it as a tourism country before the world.
BTB CEO said not only Bangladesh, also the entire world is facing the image crisis. "There is no chance to stay standstill, we have to go forward where media is the strongest tool."
BPC chairman said media is the great medium to bring back the tourists' confidence. After launching E-visa, the difficulties in getting visa will be easier, he added.
Source: Bangladesh Sangbad Sangstha (BSS)