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Communication Development Symposium held at RU

RAJSHAHI A symposium on 'Communication for

Development (C4D)' was held today at the Senate Building in Rajshahi

University (RU) aimed at disseminating ideas on the issue among all

concerned.

RU's Institute of Quality Assurance Cell (IQAC) hosted the symposium.

RU Vice-chancellor Prof Abdus Sobhan addressed the symposium as chief

guest while Pro-vice-chancellor Prof Ananda Kumar Shaha, Divisional Director

of UNICEF Nazibullah Hameem and Additional Director of University Grants

Commission Jaminur Rahman spoke as special guests. IQAC Director Professor

Abu Bakar Ismail was in the chair.

During his keynote presentation, Emeritus Prof David Mold from Ohio State

University in the USA illustrated the aspects of C4D.

Prof Abdus Sobhan said the audience that C4D focuses, involves

understanding people, their beliefs and values, the social and cultural norms

that shape their lives.

Prof David said communication for development is seen as a two-way process

for sharing ideas and knowledge using a range of communication tools and

approaches that empower individuals and communities to take actions to

improve their lives.

Nazibullah Hameem said UNICEF has a strong track record of amplifying the

voices of children and communities by harnessing the power of communication

to promote child survival, development, protection and participation.

Successful case studies range from polio immunization, curbing maternal

mortality, delaying child marriage for girls and use of ITCs for development,

he added.

In UNICEF, C4D is defined as a systematic, planned and evidence-based

strategic process to promote positive and measurable individual behaviour and

social change that is an integral part of development programmes, policy

advocacy and humanitarian work.

Source: Bangladesh Sangbad Sangstha (BSS)