General

BSTI urges not to advertise carbonated beverage as energy drinks

The Bangladesh Standards and Testing

Institution (BSTI) has called on all electronic and print media and

manufacturers to refrain from misleading advertisement on carbonated

beverages.

BSTI issued a letter recently regarding this, said a press release here

today.

As per the letter, although the carbonated beverage is a mandatory product

of BSTI but the energy product like ‘Energy Drinks’ is not a mandatory

product of BSTI.

Bangladesh Standards (BDS) has not been formulated on energy drinks and

BSTI has not issued any Certification Marks (CM) license in favor of such

products.

Electronic and print media often broadcast a variety of interesting and

attractive advertisements on energy drinks– if you drink such products, you

can get super power– which is misleading.

Young people are more attracted to such advertisements and may face

various problems by drinking those.

Some reputed companies have taken the CM license from BSTI in favor of

carbonated beverage products and are advertising in various electronic and

print media in such a way as to motivate the consumers to adopt carbonated

beverages as energy drinks that is a form of dishonesty, the release added.

Source: Bangladesh Sangbad Sangstha (BSS)