Industry

Bongo launches embedded shorts for online media publishers

Video streaming platform Bongo has launched short video clips for online media publishers to embed on their websites or mobile applications.

 

Online media publishers are finding it hard to retain users as many have now moved away from reading to watching short videos and clips in this age of TikTok, Instagram reels and YouTube shorts.

 

Producing videos daily or even writing articles is not an easy task. Bongo wants to make life easier for online media publishers by providing entertaining short clips which they can embed on their website or mobile app just as easily as embedded YouTube videos. Grameenphone’s self-service solution MyGP app and Brac Bank’s Astha app already adopted this solution to showcase video content to their users.

 

Read: ‘Hoyto-Noyto’: A satire on the times

 

From Bongo, online media partners can choose from more than 15,000 hours of content and a partner network of content creators that have more than 30,000 hours of content. They can choose the categories of content they want to showcase to their users.

 

Bongo’s library of content is already being used by other platforms such as Binge, Bioscope and other OTT platforms.

 

Source: United News of Bangladesh