Government Policy

Apple to broaden iPhone lineup with more screen

Apple on Wednesday was expected to

unveil new iPhones, playing up eye-grabbing edge-to-edge screens in a bid to

strengthen its position in a largely saturated global smartphone market.

Apple has remained mum about revelations planned for the event at its

spaceship campus in Silicon Valley, but the timing fits its pattern of

annually introducing iPhone updates.

In a first for Apple, the event will be streamed live on Twitter.

Speculation includes talk that Apple will introduce three new iPhone

models infused with features from a premium iPhone X that debuted last year

with a $1,000 price tag.

Top among those features will likely be edge-to-edge screens that promise

to provide about 30 percent more viewing space without increasing the size of

overall handsets.

I think they are trying to set a new high bar, analyst Patrick Moorhead

of Moor Insights and Strategy said of new iPhones expected to offer more

display without increasing the size of the handset.

The big thing is going to be how they fit such a massive screen into such

a small device.

One new iPhone was likely to be priced slightly lower than the X model to

capture the next wave of buyers in markets such as China, western Europe

and the US, according to Moorhead.

While the iPhone has made Apple the world's most valuable company, worth

more than $1 trillion, it has slipped to third place among smartphone makers

as Chinese-based Huawei has grabbed the number two spot.

Still, analysts say Apple has a formula that works with a loyal customer

base and steady sales.

Apple doesn't have to prove anything, other than that they are willing to

segment the market more, Technalysis Research chief analyst Bob O'Donnell

said, while pointing out that the company will likely be offering a wider

array of choices.

Two of the iPhone models predicted to debut on Wednesday were expected to

have prices higher than the iPhone X, which has been a hot seller.

While iPhone sales have slowed, Apple profits have risen along with the

average purchase price of its handsets.

The newest and priciest iPhone didn't help Apple grow its user base but

handsomely contributed with dollars to top line, bottom line and market cap,

Counterpoint Research analysts said in a note Tuesday.

Taking on Galaxy Samsung, the world's biggest smartphone maker, last

month unveiled its latest flagship handset, the Galaxy Note 9, and next month

Apple rival Google will hold an event at which it is likely to showcase new

Android-powered top-end Pixel phones.

Google took to making its own smartphones to showcase the capabilities of

the Android operating system that it makes available free of charge to

handset makers. Android smartphones have come to dominate the market.

Apple's event comes with the global smartphone market largely saturated,

without a major catalyst for sales ahead of a likely rollout of 5G, or fifth

generation wireless networks, expected in 2019.

Research firm IDC expects worldwide smartphone shipments to decline 0.7

percent in 2018 to 1.455 billion units, with growth likely to resume as 5G

devices become available.

We still believe the smartphone market has some healthy growth in the

years to come, although finding and competing in those markets and segments

is increasingly more challenging, said IDC analyst Ryan Reith.

Apple has sold more than a billion iPhones since the first model was

unveiled by late co-founder Steve Jobs in 2007.

The company is in the unique situation of controlling the hardware and

software in its mobile devices, with content for users required to go through

its App Store that takes a percentage of revenue.

Finding new streams

With the smartphone market showing little room for growth, Apple has been

working to diversify its revenue streams with software, services and other

devices including its smartwatch.

The event may see the Apple Watch getting its first significant redesign

since its launch three years ago.

I think that in the long run the watch will be a much larger business

than people give it credit for; where Apple can iterate and grow, analyst

Stephen Baker of NPD said.

Apple chief executive Tim Cook has touted fitness and health features of

the company's smartwatch, which dominates that market.

The culture-changing company behind the iPod, iPhone and iPad hit a

historic milestone last month, becoming the first private-sector company to

surpass $1 trillion in market value.

The landmark was the latest victory for Tim Cook, who faced skepticism

when he took over as chief executive in 2011 from Jobs just before his death.

Source: Bangladesh Sangbad Sangstha (BSS)

Government Policy

Apple to broaden iPhone lineup with more screen

Apple on Wednesday was expected to

unveil new iPhones, playing up eye-grabbing edge-to-edge screens in a bid to

strengthen its position in a largely saturated global smartphone market.

Apple has remained mum about revelations planned for the event at its

spaceship campus in Silicon Valley, but the timing fits its pattern of

annually introducing iPhone updates.

In a first for Apple, the event will be streamed live on Twitter.

Speculation includes talk that Apple will introduce three new iPhone

models infused with features from a premium iPhone X that debuted last year

with a $1,000 price tag.

Top among those features will likely be edge-to-edge screens that promise

to provide about 30 percent more viewing space without increasing the size of

overall handsets.

I think they are trying to set a new high bar, analyst Patrick Moorhead

of Moor Insights and Strategy said of new iPhones expected to offer more

display without increasing the size of the handset.

The big thing is going to be how they fit such a massive screen into such

a small device.

One new iPhone was likely to be priced slightly lower than the X model to

capture the next wave of buyers in markets such as China, western Europe

and the US, according to Moorhead.

While the iPhone has made Apple the world's most valuable company, worth

more than $1 trillion, it has slipped to third place among smartphone makers

as Chinese-based Huawei has grabbed the number two spot.

Still, analysts say Apple has a formula that works with a loyal customer

base and steady sales.

Apple doesn't have to prove anything, other than that they are willing to

segment the market more, Technalysis Research chief analyst Bob O'Donnell

said, while pointing out that the company will likely be offering a wider

array of choices.

Two of the iPhone models predicted to debut on Wednesday were expected to

have prices higher than the iPhone X, which has been a hot seller.

While iPhone sales have slowed, Apple profits have risen along with the

average purchase price of its handsets.

The newest and priciest iPhone didn't help Apple grow its user base but

handsomely contributed with dollars to top line, bottom line and market cap,

Counterpoint Research analysts said in a note Tuesday.

Taking on Galaxy Samsung, the world's biggest smartphone maker, last

month unveiled its latest flagship handset, the Galaxy Note 9, and next month

Apple rival Google will hold an event at which it is likely to showcase new

Android-powered top-end Pixel phones.

Google took to making its own smartphones to showcase the capabilities of

the Android operating system that it makes available free of charge to

handset makers. Android smartphones have come to dominate the market.

Apple's event comes with the global smartphone market largely saturated,

without a major catalyst for sales ahead of a likely rollout of 5G, or fifth

generation wireless networks, expected in 2019.

Research firm IDC expects worldwide smartphone shipments to decline 0.7

percent in 2018 to 1.455 billion units, with growth likely to resume as 5G

devices become available.

We still believe the smartphone market has some healthy growth in the

years to come, although finding and competing in those markets and segments

is increasingly more challenging, said IDC analyst Ryan Reith.

Apple has sold more than a billion iPhones since the first model was

unveiled by late co-founder Steve Jobs in 2007.

The company is in the unique situation of controlling the hardware and

software in its mobile devices, with content for users required to go through

its App Store that takes a percentage of revenue.

Finding new streams

With the smartphone market showing little room for growth, Apple has been

working to diversify its revenue streams with software, services and other

devices including its smartwatch.

The event may see the Apple Watch getting its first significant redesign

since its launch three years ago.

I think that in the long run the watch will be a much larger business

than people give it credit for; where Apple can iterate and grow, analyst

Stephen Baker of NPD said.

Apple chief executive Tim Cook has touted fitness and health features of

the company's smartwatch, which dominates that market.

The culture-changing company behind the iPod, iPhone and iPad hit a

historic milestone last month, becoming the first private-sector company to

surpass $1 trillion in market value.

The landmark was the latest victory for Tim Cook, who faced skepticism

when he took over as chief executive in 2011 from Jobs just before his death.

Source: Bangladesh Sangbad Sangstha (BSS)