With over 4.66 billion active internet users in the world, access to digital content is now easier than ever. Many businesses and organizations are using different digital platforms to boost their prospects to the potential client base. But the client base is always dynamic. There is a constant change in people’s tastes and behavior. Businesses and organizations are having to constantly cope with these changing trends. The digital marketing trend has shifted considerably in 2021 due to the pandemic. So, what is digital marketing? And what are the digital marketing trends for 2021? Let’s find out.
What is digital marketing?
Digital marketing is the process of marketing a product or service to a potential client through the use of digital content and the internet. Almost 59.5 % of the entire global population has access to the internet. The internet access rate is over 86% in the developed countries. It can be easily understood that digital marketing is a sure-shot way of reaching potential customers.
With different social media and google, people have access to more content than ever before. There is the concept of F-commerce surrounding Facebook alone. The concept is quite simple. Using the existing social media and its user base to set up a business and cater to a specific client base. Digital marketing is the process of showcasing the product to the potential customer.
Digital marketing can be done in any form and on any platform. Whether it’s through advertisement or through boosting your business page. The simple use of SEO is also included in the concept of digital marketing. As the world moves forward, access to the internet will become more streamlined. Hence, digital marketing is emerging as an effective way of generating and retaining a customer base across the board.
Top 10 digital marketing trends observed in 2021
The Featured Snippet
A featured snippet is also known as no search content. This is essentially the easiest way to rank in Google’s SERP. The featured snippet is aimed to answer the specific question of the client when they google. It shows up as a highlighted text on top of the search results. However, the trick here is to write just enough to pique the interest of the client so that they ultimately click on the link.
Customer segment
There was a time when marketing strategies were aimed at a broad audience. They were often a hit-or-miss opportunity as it was impossible to identify each potential customer individually. However, with social media, big data, and google, companies now have an understanding of the choice and preference of a customer more than ever. As a result, customer segmentation is more effective today. Brands can now efficiently deduce the preference of the customer and advertise products accordingly.
Better Google ads
If you are a digital marketer, you would know about Google ads. It is the Google service that enables businesses to promote and advertise their product and service across the Internet. However, since its inception, Google ads have always provided the marketer with the opportunity to tweak and customize the ads for maximum output. However, the ad system has now been automated. The AI can now do a far better job at optimizing and curating the target audience than any human mind can.
The social media boom
A study conducted by sprout social revealed that over 46% of Instagram users simply brought the product that they saw in the sponsored post segment. There has been a steady growth in the social media marketing strategy. Businesses can now easily target and segment customers based on their preferences through social media advertisements.
what-is-Digital-Marketing
Digital Marketing
Voice search
The simulated AI assistant like google and Siri is making the search easier than ever for the users. However, there is a difference between voice search and typical text search. Search engines show different results for different types of searches. It is expected that businesses and marketers would work to crack voice search and harness the opportunities presented by it.
Content velocity and quality
Often digital marketers focus on volumes of content to cater to the potential client base. However, the quality of the content matters in addition to the volume. Digital marketers need to find a balance between quality content as well as regular content output for better marketing.
Connected customer service
The end goal of every marketing opportunity is to sell the product or the services. However, a study shows that almost 80% of the customer values customer service in addition to the product or service itself. It is granted that the end goal of digital marketing is to ensure product sales, but integrating better customer service helps to better retain the customers.
Chatbots
Chatbots are replicating human interaction in various fields of customer service. As businesses scale their operations, it becomes increasingly difficult and cost-inducing to maintain one-to-one customer service. Chatbots are an effective alternative to human interactions. It also doesn’t require additional investment to employ a customer service representative. Going forward chatbots will become more and more streamlined with connected customer care service.
Video marketing
Social media sites like Facebook have algorithms where videos get more organic reach compared to posts. As a result, businesses are getting more and more inclined to produce product videos in addition to written content. This is also one of the rising trends of 2021 as people are more attentive in watching videos than reading through long posts.
Online reviews
Online reviews are also becoming a useful tool for digital marketing. Websites like Trustpilot have built a network of verified customers who posts honest reviews on their site. This helps customers get a better idea about the product or service quality. As a digital marketing tool, businesses can include these reviews as a reference to their product description.
Source: United News of Bangladesh