Global technology manufacturer vivo has recently announced a long-term strategic partnership with Zeiss to promote and develop innovations in mobile imaging technology.
The companies will co-engineer an imaging system for vivo’s premium smartphones, starting with the upcoming vivo X60 series.
As part of the collaboration, vivo and Zeiss will set up the Vivo Zeiss Imaging Lab, a joint research and development programme to innovate mobile imaging technology for its flagship smartphones.
Also, the companies will launch the “Vivo Zeiss Master Photography” campaign to promote the Vivo Zeiss co-engineered imaging system.
“Through the partnership, Zeiss imaging technology will be enjoyed by consumers worldwide,” Spark Ni, Senior Vice President and CMO of vivo, said.
“Based on the synergy and complementarity of optical expertise and new digital technologies, vivo and Zeiss intend to make the strategic collaboration a starting point to create new opportunities for mobile imaging.”
The partnership is all about mobile imaging, Joerg Schmitz, head of Zeiss Consumer Products said.
In the era of smartphone photography, vivo has anticipated the strong demands of global consumers for mobile imaging innovations.
So, it considers imaging innovation to be one of the most important areas for serving consumers’ needs in the long term.
Zeiss is “an internationally leading technology enterprise in the fields of optics and optoelectronics, and first worked with Nokia in the 2000s, before again doing a major deal with the new home of Nokia smartphones, HMD Global, in 2017.”
Collaboration between vivo and Zeiss is a milestone case for future mobile imaging, said a press release issued on Sunday.
Source: United News of Bangladesh