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‘Our mission is to let our extraordinary users enjoy the beauty of technology,’ says Liu Feng

Liu Feng, Executive Marketing Director of OPPO Bangladesh, in an interview, shared different aspects of OPPO Bangladesh.

During the interview,Liu said quality along with innovation and exploration is at the heart of OPPO’s DNA, according to a press release issued on Sunday.

Liu Feng said, “Our mission is to let our extraordinary users enjoy the beauty of technology. We strive to be a sustainable company that contributes to a better world by leveraging life through technological amenities and innovations.”

OPPO’s core four values – Benfen, User-led, aiming perfection and Goal Oriented – always remind to accept future challenges and contribute to make a better world. “These values inspire us to long for uniqueness and strive for quality products,” he said

All OPPO employees, starting from research and development to supply chain and production process, think very seriously about the quality issues. This is the reason how OPPO maintains the quality, Liu Feng added.

About Series’ product positioning, Liu Feng said OPPO A series aims to make innovative technology more accessible, offering users a smartphone that keeps up with their active social lives and makes life more fun compared to other OPPO product series.

The recently-launched OPPO A95 balances high performance with stylish design, empowering users to get more out of life and live each day in style, he added.

When asked about maintaining the quality of the smartphones, Liu Feng said, “We strive to deliver the best experience for our customers, no matter wherever they are in the world. We dedicated our heart and soul into developing smartphones. All of our smartphones have been tested for durability by putting it through a series of strict tests.”

“For instance, our newly launched A95 has been through Charging Safety Test that uses software to automatically stop charging when the battery reaches its temperature limit.”

With this combined hardware-software solution, users are protected from potential danger caused by their battery overheating, he added.

He also said, “We’ve put A95 through what’s called a Core Heat Test by burning the fireproof inner lining of the cover and checking if it ignites. Moreover, we also want to keep A95 looking its best, stylish at all times.”

After 96 hours of exposure to UV light in a UV radiation test, A95’s back cover showed no signs of color change. For rubbing tests, we used materials such as steel wool, rubber, and flannel.

After the test, the back cover also showed no visible scratches or marks, proving A95s toughness when it comes to everyday wear and tear.

“We’ve also dropped the phone 28,000 times to make sure it can survive most accidental drops and falls,” said Liu Feng.

After being pressed for 500,000 times, the power button also remains intact, functional and without physical damage. A95 was also put through 14-day high temperature and high humidity tests and 150 temperature shock tests in extreme temperatures conditions. OPPO A95 passed all these tests with flying colors, meaning that the quality of this is beyond question, he added.

Moreover, Liu Feng said that A95 is perfect for young, adventurous dream-chasers who are particular about style and willing to embrace the latest technology. User can enjoy the best screen in this price range with A95 and flaunt with the famous Reno Glow craft on an affordable phone. This is a good value smartphone for capturing all of life’s memorable moments, immersing themselves in entertainment, and staying on top of their social life.

About the lucrative features of A95, Liu Feng said, “I want to first introduce the unique design; it is the Reno Glow that has been optimized on our flagship Reno Series for several generations. Now our users can get this technology on A95 as well.”

The unique patented craftsmanship creates a glossy finish and a matte texture. The users will not have to worry about any spot or tear as well as A95 is fingerprint-resistant, scratch-resistant design. The device crams an under-display fingerprint scanner with 6.43 inch Amoled Display 90.8% Screen to Body ratio which is pretty impressive. It features a large 5000mAh battery and 33W Flash Charge, that can charge the phone to full capacity in just 72 minutes.

Only 5-minute charging is enough to ensure 1.8 hours of YouTube video viewing and 5.7 hours of voice calls. It is also equipped with 8GB RAM+128GB ROM along with OPPO-developed RAM Expansion technology. OPPO A95 comes with a 48MP Triple-camera set-up together with AI-supported features to capture beautiful snaps. With 16MP front camera and OPPO’s AI Beautification and Front Night Mode features, selfie lovers can easily take more defined and detailed selfies. For video lovers, this phone is facilitated with a series of exciting features such as Steady Video, SLO-MO and SoLoop, enabling the users to record every treasured moment of their lives. There is also ColorOS 11.1 to ensure enhanced productivity, entertainment through FlexDrop, Hyper Boost technology, and Game Assistant, Game Focus Mode and Bullet Notifications for ensuring an immersive gaming experience for gaming lovers with powerful Qualcomm® SnapdragonTM 662 engine.

While asked about his inspiration to stick to quality factors so dedicatedly, Liu Feng replied, “OPPO believes that technology is meant for the betterment of humankind. Driven by an afflatus sourced from our belief that ‘Technology for the mankind’, we always try to ensure quality by adhering to maximum quality standards.”

“That’s why, whenever we manufacture any smartphone, it goes through a number of durability tests to ensure that whatever we are producing turns out to be emblem of uncompromising quality. Quality along with innovation and exploration are at the heart of our DNA. We extract inspiration from a thirst of exploring the best-quality products for our users.”

OPPO has many research centers around the world. Around more than 40,000 employees are working at OPPO and making contributions on technological and innovation fronts to create a smarter and better life for people across the world. Since 2019, we have invested 10 billion RMB ($1.4 billion) in technological innovations to give only the cutting-edge technology and top-notch features to our smartphone users.

“Today our products enhance the lives of more than 300 million people worldwide,” said Feng.

“We have developed ColorOS based on Android to enhance user experience and we have over 370 million monthly active users around the globe.”

ColorOS enables A95 to use FlexDrop, App Lock. The system has been translated into more than 72 languages and is being promoted and used in over 140 countries worldwide. OPPO has also come up with VOOC charging technology and patented it for OPPO customers. As of June 2021, OPPO has over 195 million flash charge users worldwide, applied for more than 3,000 flash charge-related patents worldwide and owns over 1,500 granted patents. Even in the days to come, OPPO will keep plowing back its revenue into research to strive for technological innovations and supremacy.

The smartphone industry is promptly changing as the pattern of necessities of the users has changed due to the pandemic.

Source: United News of Bangladesh