General

Nagad surprises children with unique Christmas campaign

Mobile financial service Nagad launched the initiative “Abar Ashibo Firey” on Christmas Day Saturday.

The initiative was taken to preserve the memory, practices and principles of Father of the Nation Bangabandhu Sheikh Mujibur Rahman by distributing the graphic novel series “Mujib” to children through postcards.

During the daylong Christmas event at InterContinental Dhaka, Dhaka Regency Hotel and Resort, Sheraton Dhaka, Radisson Blu Water Garden and The Westin Dhaka, the campaign was implemented.

In these events, children chose between four different postcards and put one in a mailbox.

Depending on their choices, Nagad will send them “Mujib,” which follows the journey of Bangladesh’s founding father from childhood to political awakening.

The postcards have pictures of tea gardens in Sylhet, beaches in Cox’s Bazar, Ahsan Manzil in Dhaka and the Sundarbans to encourage people to travel.

Nagad Managing Director Tanvir A Mishuk said: “Bangladesh is a country of religious harmony. For children, joy is more important than religion. So Nagad took the initiative ‘Abar Ashibo Firey’ to increase the happiness of children.”

Source: United News of Bangladesh